Top Ten Common Prejudices About Polyethylene Naphthalate Market.

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In 2014, the global polyethylene naphthalate market was worth USD 827.0 million, and it is expected to grow at a CAGR of 7.5 percent over the next five years. Because of its improved thermal and barrier properties, such as oxidation resistance, polyethylene naphthalate (PEN) is primarily used in packaging applications. Over the forecast period, rising demand for high-strength photographic films is likely to drive market expansion. polyethylene naphthalate market Because of their higher stiffness modulus, PEN films are a major component of food packaging applications, providing increased barrier properties and enhancing the material's strength. These films are also used to make pressure sensitive tapes and thermal sheets. They are also involved in the protection of solar cells. Forward integration of raw material providers in PEN manufacturing is a feature of the polyethylene naphthalate market. These businesses actively consume raw materials in order to create their products. Con...
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15 Quick Tips For Smart Beacon Market.

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You may have heard about beacon technology if you operate a business or work in marketing. Maybe you even got a Google beacon in the mail as part of Project Beacon, a Google initiative to provide free beacons to companies in order to improve mobile visibility and experience.

Since its introduction by Apple in 2013, beacon technology has progressed significantly, and it is likely to continue to do so. The market for beacon technology is expected to exceed $25 billion by 2024, according to Global Market Insights. It's safe to conclude that the technology has a lot of promise and will play an important role in marketing in the next years.

But, exactly, what do you need to know about beacon technology? How can it assist you in achieving your company objectives? I'll tell you what happened. In this article, I'll explain what beacon technology is, how it works, and how it can improve your marketing plan.

When Apple debuted its new iBeacon technology in 2013, beacons exploded onto the landscape. At the time, stories abound on the internet about how beacons would revolutionise the purchasing experience.

Articles on how this new technology could "transform the world" were published by TechCrunch, The Verge, Forbes, and The Huffington Post. Wired published an article about the "whole new technology frontier." 1 iBeacon was activated. The devices were heralded by Harvard Business Review as the answer to "the entire mobile-shopping puzzle.

Bluetooth technology is used by beacons to send information to adjacent mobile devices. They provide advertisers with an easy approach to send customers timely, tailored messages depending on their physical location.

Beacons, which were first introduced in 2013, have had a huge impact on the retail business during the last five years. They make up 65 percent of all proximity marketing technology, with WiFi accounting for 20% and NFC sensors accounting for 15%. 4 As of Q1 2017, about 14.5 million beacons had been deployed globally, with 400 million units expected by 2020.

What Is Beacon Technology and How Does It Work?

Beacons are small, battery-powered devices that use Bluetooth low energy technology to communicate with mobile smartphones.

Retailers may obtain precise information on client movements by installing beacons around a physical store, allowing them to improve the in-store experience and generate highly personalised marketing campaigns. Beacons can also be used in regions with weak cell reception, such as the interior of a store, because they are Bluetooth-based.


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