In 2018, the global nursing accessories market was worth USD 1.41 billion, and it is predicted to grow at a 7.8% CAGR over the forecast period. Rising female employment is expected to be the primary driver of the market. According to the International Labor Organization, female employment in emerging countries grew to 45.6 percent in 2018, up from 45.6 percent in prior years. Furthermore, female employment increased in 2018 in regions such as the Arab States, Eastern Asia, and Eastern Europe, reaching 18.9%, 59.1%, and 51.8 percent, respectively.
Breastfeeding Supplies Market accessories are predicted to rise in popularity as more people become aware of them. Furthermore, the market is expected to be driven by a decrease in infant mortality, improved healthcare infrastructure in emerging nations, and an increase in the number of milk banks. Government-led initiatives in a number of locations are also expected to help to market growth in the coming years.
For example, according to Medicaid's insurance guidelines, personal use standard manual and electronic pumps are covered. In addition, as the number of working women grows, demand for these accessories, particularly breastmilk storage and feeding equipment, is predicted to expand. Market expansion is also aided by rising disposable income in both developed and emerging countries.
Increased knowledge of the benefits of breastfeeding is expected to boost product demand even more. Furthermore, growth will be aided by international organisations' activities to raise knowledge about breastfeeding. The widespread trend of postponing childbearing is likely to lead to an increase in expenditure on high-end breastfeeding accessories, favourably impacting the industry.
The market can be divided into nipple care items, breast shells, breast pads, baby scales, breastmilk preparation & cleaning goods, breastmilk storage & feeding, and other accessories, depending on the kind of product. In terms of revenue, the breastmilk storage and feeding category had the biggest market share in 2018. A surge in the number of milk banks, rapid adoption of improved technologies, and more awareness regarding breastmilk storage are all contributing to this growth. Furthermore, breast milk storage bags are simple to use, cost less, and are disposable. Because to the increased popularity of nipple care products, the category is expected to grow at the fastest rate throughout the forecast period.
Because of the rise in women's employment in the United States, North America commanded the greatest market share in 2018. It is expected to maintain its dominance during the projected period. Furthermore, the region's growth will be aided by the availability of well-established healthcare infrastructure and increased customer awareness of these accessories.
Over the projected period, the Asia Pacific market is expected to develop at the fastest rate. Various awareness initiatives and a concentrated emphasis of key market participants on harnessing the potential offered by this region are driving this market. The Medela Asia Pacific Nursing and Lactation Symposium, for example, was conducted in May 2018 to increase knowledge, awareness, and professional practise through numerous presentations on the most recent research in human milk and breastfeeding.
Koninklijke Philips N.V., Medela LLC, Newell Brands, Ameda, Pigeon Corporation, Nuby, Mayborn Group Limited, Artsana S.p.A., Edgewell Personal Care, and Handi-Craft Company (Dr. Brown's) are some of the major players in this market. Most of these companies are employing a variety of measures to maintain their market dominance, including M&A, collaborations, and new releases. Medela LLC, for example, debuted breastfeeding accessories, Easy Expression Hands-free Pumping Bustier, in the United States in October 2016. These products make pumping breast milk more comfortable.
From 2015 through 2026, this research anticipates revenue and volume growth at the global, regional, and country levels, as well as an analysis of current industry trends in each of the sub-segments. Grand View Research has split the worldwide nursing accessories market report by product and region for this research:
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