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The study on the US breastfeeding supplies market includes a comprehensive overview, including market size and forecasts, trends, growth drivers, and obstacles, as well as vendor analysis.
The study provides an up-to-date assessment of the present worldwide market situation as well as the overall market environment. Factors driving the market include an increase in the number of working women and nuclear families, a rise in the number of moms with insufficient milk supply, and a preference for breast milk over infant formula milk due to nutritional value.
The product, application, and geography landscape segments are included in the breastfeeding supplies market analysis in the United States. Breast milk has a higher nutritional value than infant formula milk, according to this study, which is one of the primary factors fueling the expansion of the nursing supply industry in the United States during the next several years.
This research provides a complete picture of the industry through the analysis of important parameters and the investigation, synthesis, and summarization of data from different sources.
Breastfeeding accessories are predicted to rise in popularity as more people become aware of them. Furthermore, the market is expected to be driven by a decrease in infant mortality, improved healthcare infrastructure in emerging nations, and an increase in the number of milk banks. Government-led initiatives in a number of regions are also expected to contribute to market growth in the coming years.
For example, according to Medicaid's insurance guidelines, personal use standard manual and electronic pumps are covered. In addition, as the number of working women grows, demand for these accessories, particularly breastmilk storage and feeding equipment, is predicted to expand. Market growth is also aided by rising disposable income in both developed and developing countries.
Increased knowledge of the benefits of breastfeeding is expected to boost product demand even more. Furthermore, growth will be aided by international organisations' activities to raise knowledge about breastfeeding. The widespread trend of postponing childbearing is likely to lead to an increase in expenditure on high-end breastfeeding accessories, favourably impacting the industry.
The market can be divided into nipple care items, breast shells, breast pads, baby scales, breastmilk preparation & cleaning goods, breastmilk storage & feeding, and other accessories, depending on the kind of product. In terms of revenue, the breastmilk storage and feeding category had the biggest market share in 2018. A surge in the number of milk banks, rapid adoption of improved technologies, and more awareness regarding breastmilk storage are all contributing to this growth. Furthermore, breast milk storage bags are simple to use, cost less, and are disposable. Because to the increasing popularity of nipple care products, the category is expected to increase at the fastest rate throughout the forecast period.
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