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The Global Brain Training Apps Market, By App Type (Memory, Attention, Language, Executive Function, Visual/Spatial, and Others), By User Type (Android, iOS, and Others), and By Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa) - Global Forecast to 2028, is expected to reach US$ 30,511.9 million by 2028, growing at a CAGR of 23.0 percent (2021-2028)
The brain training applications include a variety of activities aimed at enhancing user memory, problem-solving skills, and critical thinking. The increasing smartphone adoption and technological advancements are the primary factors likely to fuel market growth over the forecast period. Moreover, during the forecast period, use of augmented reality technology is expected to fuel market growth.
By the end of 2020, the global Brain Training Apps market is expected to be worth $5,891.2 million.
The brain training applications are intended to improve memory, thinking abilities, cognitive capacity, focus, reasoning, and overall intelligence, with the ultimate goal of boosting performance on crucial daily tasks. Scientifically approved exercises are turned into enjoyable games, useful feedback, and extensive insights into human cognition in the brain training apps.
Lumosity, for example, is one of the most popular brain training apps in the world, with over 100 million users. This popular brain-training software provides 5-minute workouts based on neuroscience research. This brain-training programme includes science-based games that will help you improve your memory, speed, attention, flexibility, and problem-solving abilities. Top neuroscientists created the activities in the Lumosity Brain Trainer App to help gamers improve their Brain Performance Index (BPI). Simple games stimulate cognitive functions such as speed, attention, memory, flexibility, and problem-solving. With mindfulness, Lumosity encourages increased relaxation and attention.
Elevate Labs also offers the Elevate - Brain Training App, a customised training programme for improving focus, cognitive skills, and processing speed. More than 40 games are included in this brain training programme, which are designed to increase productivity, self-confidence, and learning ability. The games help to improve communication skills by focusing on math, articulation, writing, reading, and listening.
App marketing strategies are developed by brain training app development companies in order to reach the targeted target audience. By launching blogs, the businesses also create an online marketing community.
In addition, companies in the brain training apps industry spend a lot of money on television and radio commercials, as well as marketing their brand through emails, blog posts, and their website. The businesses also drive traffic to their websites by purchasing the rights to strategic keywords that link their content to Google searches relating to memory, cognition, dementia, and other topics.
In addition, the businesses make good use of social media channels to build relationships with potential clients. On a national and worldwide level, social media is very helpful in generating brand recognition. There are numerous social media sites to pick from, making it simple to publicise fresh brain training apps on the market.
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