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Market for Web Scraping Services, by Type (Browser Extension, Installable Software, and Cloud Based), Size, Share, Outlook, and Opportunity Analysis, 2019-2027, by Application (Data Aggregation, Market Research, Customer Insight, and Others) and by Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa).
Web scraping, also known as screen scrapping, web data extraction, or web harvesting, is a technique for extracting huge amounts of data from websites and saving it to local files in the form of spreadsheets on the user's computer. Web scraping can be classified into three categories: browser extensions such as chrome extensions, external software such as Octoparse, and external computer software provided by Octopus Data Inc. in the United States, among others.
Furthermore, most websites' data may only be read with the help of browsers like Google Chrome, Mozilla Firefox, and others. Manual copy pasting is a time-consuming task that can take many hours to finish. This process is automated using web scraping software and can be completed in a fraction of the time. Furthermore, online scraping can be utilised for a variety of purposes, including data aggregation, market research, and more.
Over the forecast period, the worldwide web scraping market is expected to rise due to the increasing adoption of digital marketing solutions. On a daily basis, digital marketing organisations rely largely on unstructured data. The demand for digital marketing tools is being driven by the increasing use of the internet in people's daily lives. Over the projected period, this is expected to aid digital marketing's exponential growth. The digital marketing sector in India is predicted to develop at a rate of 26.37 percent annually throughout the forecast period (2019-2027). Growth is projected to be fueled by rising demand for web scraping tools in digital marketing.
The rising threat of software piracy, on the other hand, is predicted to stifle the worldwide web scraping services market's growth. In 2018, 37 percent of software installed on personal computers was pirated, according to a survey issued by the Global Software Survey.
The global web scraping services market is divided into five regions: North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. Furthermore, due to the existence of a large number of prominent competitors such as Phantombuster, PilotFish, Inc., Mozenda, Inc., and Diggernaut LLC, among others, North America held a significant proportion of the worldwide web scraping services market in 2018.
Furthermore, the Asia Pacific region is predicted to grow at the quickest rate in the worldwide web scraping services market. Over the projected period, rising expansion in the region's information technology sector and service industry, notably in countries like India and China, is expected to drive the global web scraping service market. According to data given by the India Brand Equity Foundation (IBEF) in December 2019, the Indian IT industry produced revenue of US$ 177 billion in 2019 and is predicted to reach over US$ 350 billion by 2025, with a CAGR of 6.1 percent.
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